
Cloud cost is rarely the result of a single bad decision. It is the accumulated outcome of dozens of reasonable ones.
Few teams intentionally design inefficient systems. In fact, most technical decisions are reasonable choices made under pressure: ship faster, support growth, reduce risk, or avoid downtime.
The issue is that cloud pricing compounds. What looks negligible at small scale can become significant once usage grows, workloads stabilize, and systems become harder to change.
This is especially true for data and AI platforms, where cost is tightly coupled to how systems are designed.
Below are some of the architectural patterns we repeatedly see driving cloud bills upward. Not because teams were careless, but because the tradeoffs shifted over time.
Treating the Cloud like infinite infrastructure
One of the cloud’s greatest strengths is elasticity. It’s also one of the easiest ways for cost to scale unnoticed.
Early on, teams optimize for flexibility:
- Overprovisioned clusters
- Generous autoscaling bounds
- Large instance types
- Storage without lifecycle policies
Each decision reduces operational friction. Teams do not need to review the infrastructure settings frequently. And at small scale, the excess is acceptable. But they also normalize excess capacity.
What’s often missing is intentional constraint. Without guardrails, environments tend to expand faster than they contract.
Architecture should assume growth. It should not assume infinity.
Designing for peak before you understand the baseline
Many platforms are built to survive hypothetical spikes rather than observed demand.
This usually comes from good instincts. Nobody wants to explain an outage that could have been prevented by provisioning a bit more compute.
So systems get designed around peak assumptions:
- Kubernetes nodes sized for worst-case traffic
- Streaming pipelines built for volumes that never arrive
- GPU capacity reserved “just in case”
- Multi-region deployments before regional limits are tested
Resilience matters, but premature resilience is expensive. There is a difference between engineering for reliability and engineering for imagined scale. Architectures typically evolve toward peak. They rarely begin there.
When convenience becomes a cost multiplier
Analytical warehouses bring the ability to query terabytes in seconds, and changing how organizations make decisions. But their pricing models reward discipline.
Costs tend to climb when architectures normalize patterns like:
- Unpartitioned tables scanned repeatedly
SELECT *normalized into production workflows- High-frequency scheduled queries with marginal value
- Duplicate transformed datasets
- Long data retention without clear purpose
None of these are mistakes in isolation. They’re often shortcuts taken during periods of rapid delivery. The problem is that as data adoption grows, inefficient access patterns get amplified across the organization.
Real-time everything
Real-time architectures are compelling. They unlock responsiveness, richer user experiences, and faster decisions.
They are also one of the fastest ways to increase compute spend.
We often encounter pipelines processing events instantly when the business would tolerate minutes, sometimes even hours of delay.
Streaming introduces persistent compute, operational overhead, and more complex failure modes. Batch, by contrast, benefits from natural efficiency: resources spin up, complete the job, and disappear.
Not every problem needs sub-second awareness. Even if it is easy to fall for it with the AI hype.
Choosing real-time should be a product decision, not a default architectural posture.
Over-isolated environments
Environment isolation is good engineering practice. It reduces blast radius and protects production. But full duplication carries real cost, especially in data and AI platforms.
It’s common to see:
- Production-scale datasets replicated into staging
- Always-on non-production clusters
- Parallel inference stacks for testing
- Identical observability layers across environments
Safety improves. So does the bill. But not every pipeline needs to run continuously outside production, and rarely at production scale.
Isolation should match risk, not habit. Consider masked datasets, ephemeral environments, or scoped testing infrastructure.
None of these decisions are poor engineering. Most are rational responses to uncertainty.
The challenge is that cloud economics reward architectures that are periodically revisited. What was efficient at 10% scale often becomes structural spend at 100%.
Kubernetes and GPUs without boundaries
Kubernetes solves many operational problems, cost visibility is rarely one of them.
Compute becomes abstracted into pods and requests, which is dangerous for accountability.
Common patterns include:
- Requests that reflect theoretical needs rather than actual usage
- Idle services running indefinitely
- Fragmented clusters with low utilization
- Workloads that never right-size after launch
It becomes worst when GPUs are attached to these services, or when they are left available between training runs. GPUs punish idleness quickly.
If no one owns workload efficiency, the scheduler will happily allocate capacity forever.
Storage that only grows
Storage is deceptively cheap at the unit level. Which is precisely why it accumulates.
Data platforms tend to retain far more than they actively use:
- Raw ingestion preserved indefinitely
- Intermediate transformations never pruned
- Feature stores holding obsolete features
- Logs without expiration
Lifecycle policies are about architectural hygiene. Data should have a reason to exist and a defined end. Again, it’s common to avoid setting lifecycles in the early stage but teams may not realise the volume of data that accumulate over time. And remain hidden.
The pattern behind the pattern
Most of these issues share a common root:
Architectures optimized for speed rarely optimize for steady-state economics.
It is often expected. Early phases reward momentum.
But architectures that scale successfully are periodically re-evaluated.
Assumptions that were rational at 10% scale often look very different at 100%. Architectures are living systems. As usage becomes real and constraints sharpen, they either adapt, or accumulate inefficiencies.
Instead of asking, “Where can we cut cost?” a more revealing question is:
“Which parts of our architecture became expensive gradually?”
Those are usually the areas where the context evolved and where redesign creates the most leverage.
Closing thought
Cloud platforms make powerful architectures accessible to teams of almost any size. That accessibility is a feature.
But the same flexibility can also distance engineers from the economic consequences of design choices.
Cloud cost is rarely the result of a single bad decision. It is the accumulated outcome of dozens of reasonable ones.
Each choice optimizes for something valuable in the moment: speed, safety, flexibility, resilience. Over time, those optimizations compound into structural spend. By the time the bill attracts attention, the architecture is an interconnected system with real inertia.
This is why the earlier that is recognized, the easier it is to converge the architecture toward an infrastructure sized closer to reality, and aligned with actual product needs.
The good news: These patterns are fixable.
What's happening
Our latest news and trending topics


